Piazza H&R debuts in Switzerland with the Schloss Hotel in Pontresina.
The PHR Group will manage the prestigious 4-star Mountain Hotel with a management contract
The Schloss Hotel in Pontresina **** is an elegant castle dating from the late nineteenth century located in the upper Engadine, Switzerland, a few kilometers from St. Moritz.
Reopened in 2016 after a careful renovation, the Schloss Hotel has 144 rooms, a 1,000 square meter Wellness Center, an indoor restaurant with panoramic views, lobby bar, theater, two gaming areas and outdoor tennis courts.
Pontresina, overlooking the Bernina massif, is surrounded by 350 km of ski slopes, state-of-the-art facilities and hiking trails that make it one of the main international destinations for customers who love mountain sports.
The opening of the PiazzaH&R Group to the international market paints a picture of positive and continuous growth of the group's business, and reinforces what was a trend already started in recent years of repositioning towards higher-margin Upscale and Upper Upscale structures.
"The opening of the Hotel in Pontresina puts us in front of a new and important challenge which is the marketing of our first mountain product, among other things in the cradle of the Hotellerie where the competition with other structures and other groups is strong." Says our CEO, Orfeo Bianchi.